Who we are?
ADN Mobile Solutions is the company that has been developing Bledsystem for more than 10 years now. Bledsystem is the operations efficiency and safety solution for road public transport.
Bledsystem’s success relies on a unique approach based on the following four steps:

Fair operations assessment and realistic energy and safety targets

Operational and individual recommendations

Unique learning methodology for drivers and operators

Incentives program based on gamification
Our team
Meet our amazing team. They are the people who make Bledsystem possible.
PhD from UNED and Engineer in Computer Science with an MBA from EOI with more than 15 years’ experience in the mobile and ICT industry. He is responsible for the ADN strategy, day-to-day operations and external relations.

Dr. Abel Rionda
CEO
PhD from University of Oviedo and Telecommunications Engineer with an MBA from EOI with more than 15 years’ experience in the mobile and communications industry. He is the general manager of ADN leading internal operations and ADN innovation.

Dr. David Martínez
General Manager
Telecommunications Engineering from the Universidad Politécnica de Valencia. He has more than 20 years’ experience in the private and public sector of ICT business and technology.. Fernando is responsible for ADN business development and internationalization strategy.

Fernando Aparicio
Business Development Manager
Ph.D. in Telec. Engineering and an MBA from the Business School of the University of Oviedo. He is certified in the management of IT services (ITIL Foundation) and project management (CAPM), with more than 10 years of experience.

Dr. Alberto Álvarez
COO
Graduate in Business Administration and Management and graduate in Business Studies with more than 20 years of professional experience in administration, accounting and economic-financial management in very different sectors and fields (Telecommunications, Chemical Industry, Import&Export, Textile, Engineering, Real Estate Promotion and Construction, etc.), including the Public Sector of the Principality of Asturias.

Xuan Xosé Fernández
CFO
Technical Computer Engineer from the University of Oviedo. He has more than 25 years of experience in the development of IT projects. He is responsible for the ADN Dev Team, evaluates new technologies and implements them for the continuous improvement of Bledsystem”.

Fernando de la Fuente
CTO
PhD in Mathematics applied to Biology from University College London. Over 20 years’ experience in ITS for public transport, he has developed a comprehensive management background, encompassing commercial, managerial and strategic functions.

Pasquale Ianelli
CPO
M.Sc. Innovation Management and Entrepreneurship from Technische Universität Berlin. More than 10 years experience in innovation and business development. He is responsible for ADN’s international business develoment.

Pau García
Int. Business Development Manager
More than 5 years of experience in marketing alliances within the public transport sector, with international partners who are leaders in their respective markets. He is responsible for marketing and communication. In addition, he leads the outbound prospecting and SDRs team.

Samuel Soto
Head of Marketing & SDR
Telecommunications Engineer from the University of Oviedo specialising in Telecommunications Systems. He is the service manager of Bledsystem who leads the strategies to guarantee the success and the best experience for our customers.

José María de la Fuente
Service Manager
Technical Engineer in Computer Science and graduate in Business Administration and Management, with 10 years of experience in the sector. Sonia is responsible for the data analysis area of Bledsystem.

Sonia Menéndez
Head of Data Analytics
More than 25 years of experience in the road transport sector and more than 15 years as a Trainer Technician in different driving techniques for light and heavy vehicles. He is an accredited trainer in defensive & efficient driving and head of training at Bled.

Javier Peláez
Training Manager
Advanced technician in Administration of Computer Systems in Network, Microsoft MCITP, C.P. in computer security, as well as other qualifications in networks and systems. More than 7 years of experience in network and systems administration. He is IT Manager of ADN.

Rubén González
IT Manager
Studied Mathematics at the University of Milan. He has more than 30 years of experience in the private and public sector in business and ICT technology, especially in the local public transport sector.

Claudio Badoglio
Country Manager (Italy)
Graduate in mathematics/physics from the Claude Bernard University of Lyon and Advanced Technician in Electronics and Industrial Computing AFPA Grenoble.
More than 25 years of experience in embedded systems, urban mobility, ITS and Smart City.
More than 25 years of experience in embedded systems, urban mobility, ITS and Smart City.

Nouredine Hafsaoui
Country Manager (France)
In continuous collaboration with ADN, the group of Xabiel has been working in the field of vehicle mobility and efficient and safe driving since 2011 (location, mobility, mobile transmissions, electric vehicle, etc.).

Dr. Xabiel García
Chief Scientific Officer
Graduate in Law and Business Consultancy (UPC, ICADE-E1). He has more than 25 years of professional practice, specialising in public and private sector contracting, areas in which he collaborates as Legal Advisor to ADN.

Martín Pastrana
Legal Advisor
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